LOUIS 200
2022 · New York City
Experiential Design / Graphic Design / Production
For this remarkable exhibition, we took over the old Barney’s store on Madison Avenue to create a five story, 50,000+ sq. ft experience open to the public. With three full floors of exhibition space, we showcased 200 artworks reimagining the iconic trunk to celebrate the 200th birthday of Louis Vuitton. The experience also included a pop up store and a recreation of the Visual Imaging Studio’s workspace, where artists gathered to share and educate groups of NYC students. Culminating with a remodel and reopening of Fred’s restaurant, I worked on this team to develop, design, and produce all five floors of the experience.
Creative Team
Creative by Louis Vuitton's Visual Imaging Studio, Lead by Faye McLeod and Ansel Thompson
Experiential Design and Production: K2 Worldwide
Head of K2 America: Melody Delia
Head of Design: Giorgio Guidi
Designers, Experiential: Lena Banchero and Janet Kim
I lead the installation of the entire first floor, managing contractors, painters, AV vendors, art handlers, and production assistants. I was responsible for the design and drafting of the basement, first floor, and restaurant, totaling 25,000 sq ft. I created plans, elevations, sections, and details for the fabricators. Additionally, I created designs and oversaw the production and installation of over 350 individual graphic posters, vinyls, and wayfinding signage.
Selected drafting