ABOUT
Lena Banchero (she/her) is an environmental designer for events, brand activations, exhibitions, and theatre. With experience in activations in NYC, LA, Miami, SF, and Chicago, Lena has worked with luxury brands, beauty companies, technology giants, and fast growing retailers to create unique built environments. She is particularly interested in collaborative projects that combine creative concepting and technical design for fabrication. She holds a degree in Scenic Design from Carnegie Mellon University School of Drama.
Clients/Brands: Louis Vuitton, Tiffany & Co., Hermès, Redbull, Tula Beauty, Rare Beauty, W. Magazine, Uber, Disney, Rhode Skin, ESPN, E.L.F, Doordash, Evian Water, Amazon, Netflix, Macy's, Ulla Johnson, Google, Salesforce, Zen Desk, AutoDesk,
Clients/Agencies: Matte Projects, Momentum Worldwide, K2 Worldwide, KCD, David Stark, Bait Shoppe, Invisible North, North Six, Makeout, MG2, NVE, The Experiential Group, Showmedia, Studio Boum, All Terrain, Gradient, Sparks, Freeman
In her free time, Lena is an avid reader and painter.
For freelance opportunities, please contact lena.alfriend@gmail.com
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Deck creation
Hand sketching
Mood board creation
Research, idea iteration
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Rhino + Vray
Photorealistic previsualization
Custom lighting, materials, furniture
GFX + signage integration
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Custom 3D models for fabrication
Material specs (Wood, metal, 3D printing, foam carving)
Lighting and AV integration
Drawing sets, plans, elevations, sections, detail drawings