ABOUT
Lena Banchero (she/her) is an environmental designer for events, brand activations, exhibitions, and theatre. With experience in activations in NYC, LA, Miami, SF, and Chicago, Lena has worked with luxury brands, beauty companies, technology giants, and fast growing retailers to create unique built environments. She is particularly interested in collaborative projects that combine creative direction and technical design. She holds a degree in Scenic Design from Carnegie Mellon University School of Drama.
Clients/Brands: Amazon, AutoDesk, Doordash, Disney, E.L.F, ESPN, Evian Water, Google, Hermès, Louis Vuitton, Macy's, Microsoft, Netflix, Rare Beauty, Redbull, Rhode Skin, Salesforce, Tiffany & Co., Tula Beauty, Uber, Ulla Johnson, W. Magazine, Zen Desk
Clients/Agencies: Analog Heart, Bednark, Firecracker Works, Freeman, Gradient, K2 Worldwide, KCD Worldwide, Sparks, 11th St. Workshop, 74 W
In her free time, Lena is an avid reader and painter. She is based out of Greenpoint, Brooklyn.
For freelance opportunities, please contact lena.alfriend@gmail.com
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Deck creation
Hand sketching
Mood board creation
Research, idea iteration
Presenting to clients
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Rhino + Vray
Photorealistic previsualization
Real time rendering
Custom lighting, materials, furniture
GFX + signage integration
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Custom 3D schematics for fabrication
Material specs (Wood, metal, 3D printing, foam carving)
Lighting and AV integration
Drawing sets, plans, elevations, sections, detail drawings
CNC, Laser, and 3D printer ready files