ABOUT

Lena Banchero (she/her) is an environmental designer for events, brand activations, exhibitions, and theatre. With experience in activations in NYC, LA, Miami, SF, and Chicago, Lena has  worked with luxury brands, beauty companies, technology giants, and fast growing retailers to create unique built environments. She is particularly interested in collaborative projects that combine creative concepting and technical design for fabrication. She holds a degree in Scenic Design from Carnegie Mellon University School of Drama. 

Clients/Brands:  Amazon, AutoDesk, Doordash, Disney, E.L.F, ESPN, Evian Water, Google, Hermès, Louis Vuitton, Macy's, Microsoft, Netflix, Rare Beauty, Redbull, Rhode Skin, Salesforce, Tiffany & Co., Tula Beauty, Uber, Ulla Johnson, W. Magazine, Zen Desk

Clients/Agencies: Analog Heart, Bednark, Firecracker Works, Freeman, Gradient, K2 Worldwide, KCD Worldwide, Sparks, 11th St. Workshop, 74 W

In her free time, Lena is an avid reader and painter. She is based out of Brooklyn.
For freelance opportunities, please contact lena.alfriend@gmail.com


    • Deck creation 

    • Hand sketching

    • Mood board creation 

    • Research, idea iteration

    • Rhino + Vray 

    • Photorealistic previsualization

    • Custom lighting, materials, furniture

    • GFX + signage integration

    • Custom 3D models for fabrication

    • Material specs (Wood, metal, 3D printing, foam carving)

    • Lighting and AV integration

    • Drawing sets, plans, elevations, sections, detail drawings