ABOUT

Lena Banchero (she/her) is an experiential and set designer for events, brand activations, exhibitions, and theatre. With experience in activations in NYC, LA, Miami, and Chicago, Lena has  worked with luxury brands, beauty companies, technology giants, and fast growing retailers. She is particularly interested in collaborative projects that combine creative concepting and technical design for fabrication. She holds a degree in Scenic Design from Carnegie Mellon University School of Drama. 

Clients/Brands:  Louis Vuitton, Tiffany & Co., Hermès, Redbull, Tula Beauty, Rare Beauty, W. Magazine, Uber, Disney, Rhode Skin, ESPN, E.L.F, Doordash, Evian Water, Amazon, Netflix, Macy's, Ulla Johnson

Clients/Agencies: Matte Projects, Momentum Worldwide, K2 Worldwide, KCD, David Stark, Bait Shoppe, Invisible North, North Six, Makeout, MG2, NVE, The Experiential Group, Showmedia, Studio Boum, All Terrain, Gradient

In her free time, Lena is an avid reader and painter. 

lena.alfriend@gmail.com


CV

Education



2024
Technical Design





































Set Design





2023
Technical Design





Event Design




2022
Event Design


2021
Set Design




2020
Set Design

    • Deck creation 

    • Hand sketching 

    • Mood board creation 

    • Brand research

    • Rhino + Vray 

    • Photorealistic previsualization

    • Custom lighting, materials, furniture

    • GFX + signage integration

    • Custom 3D models for fabrication

    • Material specs (Wood, metal, 3D printing, foam carving)

    • Lighting and AV integration



Carnegie Mellon University, Bachelors of Humanities and Arts in Drama, Scenic Design and Global Studies
Minor in Art
Phi Beta Kappa


Evian Water Activation, Studio Boum
Redbull Culture Clash, PHNTM
Uber Conference, David Stark
Kizik Pop Up, MG2
Linkedin Conference, Bait Shoppe
E.L.F at NYSE, All Terrain
Rare Beauty Blush Launch, Candice and Allison
Am.E.L.F.i Coast, Shadow
Rare Beauty Mental Health Summit, Candice and Allison
Tatcha Beauty Pop-Up, Brand Like That
Dear Media IRL Conference, Brand Like That
Marvel 100 Celebration, Gold Sky Productions
Rabbit Ai Launch, Invisible North
Captain Morgan Yacht Party, NVE
Teremana Tequila LA + NYC, Invisible North
IS Clinical, WDW Orlando
Uniqlo Clare Keller Event, KCD
Ulta Beauty FLC, Kristin Ess, Maesa
Ulta Beauty FLC, Tula Beauty, Maesa
Longchamp, Brodey Francis
Vinyl Room, Livenation
Columbia Windows, Macy’s NYC
The Macallan at the Vanderbilt Hotel, Matte Projects
Donald Duck 90th Birthday Party, Matte Projects
Rebel Moon Premiere, Matte Projects
Amika Pop Up, Mother Sauce
Shiseido Commercial, Neil Patel
Pomellato at Bergdorf Goodman, Pardgroup
Severance Season 2 Photoshoot, Shotsie Productions.
Caudalie Power of the Grape, Shiraz Creative
Chevron at TwitchCon, Showmedia
Doordash at Latin Music Awards, Showmedia
Rhode Pop Up, Studio Boum
Invesco QQQ, TH Experiential
Wicked Suite at the Hilton, Unboxed Group
Hexclad at NYCWFF, WowMKTG


Kelsea Ballerini on Jimmy Fallon
Rybrevant Stills, Versatile Studios
Macy’s Chicago Holiday Windows
Ulla Johnson Runway SS 2025
Ulla Johnson Runway AW 2024

Google Ai, Advoc8
Delta Holiday Windows, Momentum Worldwide
The Macallan at Harmony, Matte Projects
Vietnam Veteran’s Museum of New Jersey Remodel


The Book of HOV, K2 Worldwide
Hermès Aspen Event, Andrew Ondrejcak Studio
Ulla Johnson Runway SS 2024, Andrew Ondrejcak Studio
Louis Vuitton X W. Magazine: Awards Season Dinner, K2 Worldwide


Louis 200
Tiffany & Co. Gem Room, K2 Worldwide


In My Dreams, CMU Drama
Semele (Asst.), Pittsburgh Opera
Alice, Intra Magazine
Season of Expectations (Co-designer), 178 Blank Productions


Into the Woods (Asst.), CMU Drama
Quartet, CMU Drama